Mission

The driving force behind Beautifully Backwards is a desire to point people back to Jesus and the truth of His Word in a world full of distractions and mixed messages. As Philippians 3:14 says, “Forgetting what is behind me and pressing forward for what lies ahead, my goal is the upward call of Christ Jesus on my life.” Everything we create is rooted in that call—helping others shift their focus from the noise of the world to the lasting truth of God's Word. 

Beautifully Backwards uses cultural touchpoints—common phrases people hear every day—to help them easily associate those ideas with the truth of God’s Word. The concept comes straight from how Jesus flipped cultural norms—"You’ve heard it said, but I tell you…" That’s exactly what we’re doing with each card.

Before, during, and after engaging with Beautifully Backwards, we hope to leave our clients feeling seen, encouraged, and equipped. The goal is to meet them right where they are—whether they’re busy, distracted, or simply longing for more—and provide them with a tool that makes knowing God’s Word feel simple, relevant, and approachable. We want them to walk away not just with a product, but with a renewed excitement for Scripture, fresh perspective, and practical truth they carry into their everyday lives. Long after the cards are in their hands, we hope the connection to God’s Word continues to shape how they think, live, and lead their families.